On Page optimization refers to various measures taken within the website/blog in order to improve its ranking on the search engine result page (SERP). Adding/Improvising content or improving Meta tags are among the few initial steps which should be practiced regularly. Apart from the initial work, there are few more things to focus on for better rankings on SERP.
- Here are the top 6 On Page SEO Techniques for better rankings -
1. Content Comes First - A website/blog with brilliant content can do great with or without SEO. A website must have Original Content (it can be in the form of Presentations, images, Videos, Infographics, articles etc.) content must be posted regularly and must be useful to the users.
2. Page titles, description – Each page must have a unique title which would help both the search engines as well as the users understand what the content below is about. For Example, a page with title “On Page SEO Tips” is better than a page with title “onpage.html”. Similarly, a description is what a searcher sees on the search engine page it has a maximum of 150 characters and should be unique for each page.
3. Structured Permanent Link – Permanent links are the URLs of the page. A good permanent link must be less than 250 characters with “-” separating each word/part. Moreover, the link should be related to the content or title.
For Example - A good Permanent link is –
For Example - A good Permanent link is –
Not
4. Internal Linking – Every website has some pages that are more important than others. Linking to other pages within your website is a vital factor of SEO. It is a smart way to let the search engine know about your other pages of the website that hasn’t be discovered yet because that’s the way search works.
5. Using “ALT” Tag - Search Engine crawlers don’t understand images. They can understand the only text. To get your blog images better optimized, you should use ALT tag. Alt tag should be relevant to your image.
6. Long tail Keywords & LSI – Long tail keywords should be more specific and less common. The longer and more specific the search terms are, the higher the chances of conversion are. You can create different variations of the same search phrase, but it’s important to think about what people would actually look for in search. Similarly, LSI (Latent semantic Indexing) means using relevant keywords that are supposed to be used along with your main keyword. For example, if a Search engine discovers a page with the word “Apple” on it, how does it differentiate whether the Apple is a fruit or Apple is a brand? It uses Latent semantic indexing keywords if there are words like fruit, taste, flavor in the article then it would be easy for search engine to determine that the article is all about the “Apple fruit”. LSI keywords have been gaining more and more popularity. In 2017, they are only going to become more famous and common.
Great Blog!
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