1.Content should be Original: Nearly 60 % of total number of Promotional mail an average individual receives in a year redirect them to the Companies Blog Section. Rather than redirecting to blog post’s a company should primarily focus on sales or even Exclusive Discount for Customer or even to notify about Future Sale Weeks, availability of product and such matters.
2. Send maximum 1 or 2 Mails Per day: Sending mails every hour & notifying the customer about each and every sale your company is holding often leads to Subscribing. Send a maximum of 2 mails per day which either reminds them about availability of a product they wanted to know or sales of products which they show interest to buy will not only save you from unsubscribing but also help you making Profits!
3. Subject should be Prominent: A lot of emails sent to the customers have irrelevant content which fails to raise interest in them. The Subject should be of 4-5 Catchy words and should remain prominent to the body of the mail.
4. Too Long: The mail should be short and to the point. Enlarging the mail into 3-4 paragraphs explaining things in detail frustrates the reader and as a result he/she shuts it down. A perfect mail should have a quick message, a Prominent Image and a CTA button.
5. Excessive Promotion: Sending hundreds of notification about a particular Show Stopper or grand Event every 24 hours will eventually result in mails getting into the Spam Folder.
6. Mails are not Mobile Optimized: According to a survey around 48% of emails are opened on Mobile Phones! To optimize you need to adjust the image and text size according to the kind of phone your Client Uses.
2. Send maximum 1 or 2 Mails Per day: Sending mails every hour & notifying the customer about each and every sale your company is holding often leads to Subscribing. Send a maximum of 2 mails per day which either reminds them about availability of a product they wanted to know or sales of products which they show interest to buy will not only save you from unsubscribing but also help you making Profits!
3. Subject should be Prominent: A lot of emails sent to the customers have irrelevant content which fails to raise interest in them. The Subject should be of 4-5 Catchy words and should remain prominent to the body of the mail.
4. Too Long: The mail should be short and to the point. Enlarging the mail into 3-4 paragraphs explaining things in detail frustrates the reader and as a result he/she shuts it down. A perfect mail should have a quick message, a Prominent Image and a CTA button.
5. Excessive Promotion: Sending hundreds of notification about a particular Show Stopper or grand Event every 24 hours will eventually result in mails getting into the Spam Folder.
6. Mails are not Mobile Optimized: According to a survey around 48% of emails are opened on Mobile Phones! To optimize you need to adjust the image and text size according to the kind of phone your Client Uses.
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